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By Stuart Simpson
You have long hair and you are ready for an updo or “long hair”
service and you go to a full service salon and what – they don’t
offer “long hair” service. Guess its not so full service after
all. So you go to another beautician and they don’t know what to
do either. Why is that? Some of the reasons hairstylists don’t
offer “long hair” or updo service is because:
- None of their clients have long hair
- Never learned how
- Takes too long
- Learned, tried it, but got out of practice and forgot
- Too confusing
To the hairstylist, watching is easy. But when you are actually
doing the work, it becomes confusing. It’s hard for a hairstylist
to get and keep clients. If you are able to offer total hair
services, including long hair, then you’ll be keeping new clients
instead of sending them away. One way to help you get over some of
the points listed above is to practice on a wig or mannequin. When
you are in-between appointments, this will offer you practice to
gain confidence and allows you to display your work to your
customers.
If you are good at long hair, then you need to be the hairstylist
that your competitors send their customers to. Advertise that you
do long hair. There are plenty that don’t do long hair and this
approach may get you the client list you need.
Let the bridal shops know you are available, along with the formal
dress shops. Girls going to prom always want fancy hairstyles.
Offer your services free to the bridal show as a promotion for
your business. This helps you gain more updo customers and helps
the bridal shop. Win-win.
You can also create a photo album of the mannequins you have been
practicing on, or on customers. This will give prospective
customers your ability and creativity level. Another idea is to
work with a clothing store on their special event or sale days –
and offer your services to attract customers. You can make these
books up inexpensively with a digital camera and color copies.
Have them bound with some of your business cards and ask if you
can display them at the bridal shops.
Complimentary cards are very good, too. You can offer a discount
on the back of the card. When a client gets their hair done, then
give them some cards to hand out when they are asked where they
got such a cute hairstyle. This works especially well at high
schools before proms and dances. As always, if they don’t need
long hair services, they will probably pass the card onto a
friend.
How much should you charge or expect to pay for long hair or updo
services? Well, its different all over the country, but in
general, the price should be at least $5 over the normal hairstyle
whether it’s a shampoo and blowdry. Be prudent in your pricing as
if you get a client that will only require 15 minutes for a braid
or a quick updo, then you may not want to charge more.
About the Author: Stuart Simpson. Pictures of Updo hairstyles
Source: www.isnare.com
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